Client: mui

Year: 2013

Skills: Vector, digital

Description: Mui it´s a company that produces and exports gourmet goods to several countries. In spanish, it refers to the translation of the word "very" but with a latin "i".

By playing with the font “Didot” while the sketch process and confused an “m” upside down with a “u” and “i”, both the name and the logo were cleary the final choice for the identity of the store.